To help every woman do the same.

For her brain, body and beauty.

make time for prenatal health
open tote with make time products

About us

Make Time is more than a brand, it’s a movement. To lead a global conversation that gets the world thinking seriously about putting women’s brain health first. In the media, on social, and the moment we get out of bed. We offer effective wellness products backed by science. For busy women and their brains, bodies and beauty. We’re committed to supporting research, education, and giving back while helping women make more time for themselves.


Emma & Helen first connected while working on a beauty line together during Covid. Through countless Zooms and endless days, we shared the common challenge of trying to make time for ourselves while caring for our families and committing to our brain health journeys.

Emma was unable to find any digestible information about brain health, and Helen couldn’t find a single supplement that supports women’s brain, and body. Why was no one talking to women about their brains? It was time to turn our frustration into a global conversation.

Do you know anyone with Alzheimer’s or dementia? We do.

Do you know any woman that needs to make more time for herselfl? We do.

Through years of research and ranting, we’ve learned that women’s brain health is treated as an afterthought.

Women make up two thirds of the world’s Alzheimer’s patients. Women over 60 are twice as likely to develop Alzheimer’s than breast cancer. We suffer from mom brain, post-partum brain fog and early onset dementia. We’re daughters sitting beside mothers who no longer remember our names. We live in a global environment that poisons our brains with chemicals and sugar while the media obsesses about wrinkles and weight loss. We wear pink for our breasts (as we should) but what about painting the world purple for our brains. We focus on our jobs, our families, our fitness, our inbox, but when it comes to our most powerful, precious, kick-ass organ, who’s going to make time for that.

We did.

Our Products

We’ve spent years developing delicious drink mixes that you can take daily, easily, and without a fistful of pills. For brain, body and beauty—in that order. Our brain health multivitamin supplement and prenatal supplements contain essential, effective ingredients like MCTs, omegas, creatine and curcumin to boost and support our brains while keeping our bodies healthy and beautiful.


HFC - Hilarity for Charity logo

Mission Statement: Hilarity for Charity (HFC) is a national non-profit on a mission to care for families impacted by Alzheimer's disease, activate the next generation of Alzheimer's advocates, and be a leader in brain health research and education. Learn more at wearehfc.org

women enjoying make time

Our Story

Co-created by two women who care.

Emma Heming Willis

A few years ago, while trying to get to the root cause of my “mommy brain,” a doctor introduced me to the concept of brain health. A term I’d never heard before, and two words that entirely changed my approach to health. By making my brain a priority, my overall wellness improved and my whole body benefited. 

Focusing on my brain simplified my health journey. And inspired me to create Make Time. Not just as a brand, but a philosophy. Making more time for myself has had profound effects on my mental and physical health, as well as my family. I don’t do it perfectly, but it’s given me the peace of mind, clarity, and strength I need to show up, especially when life happens. 

My husband Bruce was diagnosed with frontotemporal dementia. In the midst, I have found comfort and hope, turning pain into resolve and action. Through my family’s journey, I now advocate for caregivers while raising awareness around dementia and the importance of brain health.
My experience has given me newfound purpose, and Make Time is now a movement. Science isn’t yet able to reverse cognitive degenerative disease, but over time that can change. It’s action, education and conversation that creates that change. Let’s start by making time to talk openly and put women’s brain health and overall wellness above all else. 

Please join us and ask yourself, how are you making time for yourself today?

Helen Christoni

The Make time movement is very personal to me.

My first experience with grief was losing my grandmother to dementia. In 2023 my mother-in-law passed away from FTD (frontotemporal dementia). Then I experienced the unexpected heartbreaking loss of my beautiful daughter Bella. With so much suffering related to brain health and mental health I am compelled to take action. Making time for Brain Health & Mental Wellness has taken on an entirely new meaning for me. I am determined to use my voice and personal experience to create change.

I’ve been developing and designing products for over two decades with many years in health, wellness and beauty. Not once did I encounter any marketing, education or even conversation around prioritizing brain health. Society is too concerned with wrinkles and belly fat. Of course beauty is important. But ladies, we need to commit to put our brains and mental wellness first.

I am determined to create a world where women, homemakers, sisters, mothers and our children make time for themselves, and put their brain, bodies, mental health and wellbeing before all else.

So join us, for yourself, your brain, your body and your beauty!


Ladies, did you know:

Women make up 11 million unpaid caregivers. Who is making time for them?

By 35, a woman’s brain is already in decline. Why isn’t anyone talking about it? On average, half of our short-term memory and focus is gone by the age of 60.

Women make up 2/3 of the world’s Dementia and Alzheimer’s patients. Why don’t we see this on the news?

If we don’t make time for self-care, we can experience increases in anxiety, anger, fatigue, depression, and heart disease. 


women hiking


Friend of Make Time

“Dr. Julie Fratantoni is a cognitive neuroscientist who specializes in creating tools that help people become proactive about their brain health.

She serves as the Head of Research Integration and Partnerships at the UT Dallas Center for BrainHealth. Dr. Fratantoni leads the user experience and content creation for The BrainHealth Project™ – a 10 year, longitudinal research study seeking to define, measure, and improve brain health and performance across the lifespan. She leverages behavioral science for the development of the online BrainHealth dashboard and mobile app where participants access assessments (BrainHealth Index), coaching, and training.

She also leads the Center’s Kindness Enterprise, a research and translational program seeking to uncover and harness the brain’s capacity for kindness, empathy and compassion as critical components of overall brain health and well-being. Julie has led high performance brain training for corporate executives, veterans, athletes and young adults. She is passionate about equipping and empowering individuals to take charge of their brain health so they can reduce stress, achieve their goals, and become the best version of themselves.”